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What is Undifferentiated (mass) Marketing? PDF Download

Learn Undifferentiated (mass) Marketing definition with explanation to study “What is Undifferentiated (mass) Marketing”. Study undifferentiated (mass) marketing explanation with marketing terms to review marketing course for online MBA programs.

Undifferentiated (mass) Marketing Definition

  • A market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Undifferentiated (mass) Marketing Explanation

Undifferentiated promoting is otherwise called mass showcasing, which comprises of disregarding any of the market fragments and displaying a similar item/administration to the whole advertise that you are focusing on. There are not many brands in the market which are utilizing undifferentiated advertising. This is on the grounds that there is so much challenge these days, that you need to focus on each market explicitly. You can't give your imminent clients a chance to move to another brand. In this way, organizations fabricate bigger item portfolios, and afterward configuration advertising interchanges with the goal that every one of the item/SBU has its very own system to succeed. Why undifferentiated advertising can't be utilized for a multi item or a profound portfolio organization is clarified beneath with the case of Arla sustenance's.

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