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What is Uniform Delivered Pricing in Marketing? PDF Download

Learn Uniform Delivered Pricing definition in marketing with explanation to study “What is Uniform Delivered Pricing”. Study uniform delivered pricing explanation with marketing terms to review marketing course for online MBA programs.

Uniform Delivered Pricing Definition

  • A geographical pricing strategy in which the company charges the same price plus freight to all customers, regardless of their location.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Uniform Delivered Pricing Explanation

It is sort of estimating in which purchaser would most likely purchase at same value independent of its area. Here the merchant incorporates the transportation charges and keeps the value same for every one of the areas in that zone. Henceforth the interest doesn't get influenced by the good ways from which the products are acquired. This is otherwise called single zone cost or postage stamp estimating. More often than not dealers structure zones relying on the area and keeps the value same anyplace in that zone. Be that as it may, various costs might be charged for various zones. Estimating model which incorporates delivery and transportation charges. The dealer pays the transportation charges of conveying the item to the client and records for it in the cost of the item with the end goal that it is same for all clients. In this model, the merchant claims the item till it is conveyed.

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