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What is Unsought Product in Marketing? PDF Download

Learn Unsought Product definition in marketing with explanation to study “What is Unsought Product”. Study unsought product explanation with marketing terms to review marketing course for online MBA programs.

Unsought Product Definition:

  • A consumer product that the consumer either does not know about or knows about but does not normally consider buying.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Unsought Product Explanation:

An unsought item is a result of which buyers are uninformed or are not so keen on effectively seeking after for procurement. A high level of showcasing, including overwhelming publicizing and forceful deals methods, is frequently vital because of shopper ignorance of the item or no genuine want to buy it. Another genuine obstacle with an unsought item is that there is frequently no quick unmistakable advantage acquired at buy, thus, no motivating force to make the buy. Selling unsought products is presumably the hardest advertising task for an organization. It for the most part requires a broad showcasing effort, including a high volume of promoting and profoundly prepared and forceful deals experts. You can fundamentally break unsought items into two classes: items that are obscure to buyers and items customers don't see a requirement for or want to buy. How about we investigate each.

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