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What is Value Added Pricing in Marketing? PDF Download

Learn Value Added Pricing definition in marketing with explanation to study “What is Value Added Pricing”. Study value added pricing explanation with marketing terms to review marketing course for online MBA programs.

Value Added Pricing Definition

  • Attaching value-added features and services to differentiate a company's offers and charging higher prices.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Value Added Pricing Explanation

The expression "esteem included" portrays the upgrade an organization gives its item or administration before offering it to clients. It very well may be considered as an additional extraordinary component included by an organization or maker to expand the estimation of an item or administration. Worth added applies to occurrences when a firm takes an item that might be viewed as homogeneous - with couple of contrasts from that of a contender, assuming any - and gives potential clients a component or extra that gives it a more noteworthy impression of significant worth. For example, an organization may add a brand name to a conventional item or produce something such that nobody has thought of previously. Enhancing items and administrations is significant as it furnishes shoppers with a motivation to make buys, therefore expanding an organization's income.

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