What is Whole Channel View Marketing?

Learn Whole Channel View definition with explanation in marketing to review "What is Whole Channel View?" for online college classes. Learn whole channel view explanation with marketing terms to study for online MBA programs.

Whole Channel View Definition

  • Designing international channels that take into account the entire global supply chain and marketing channel, forging an effective global value delivery network.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Whole Channel View Explanation

Entire channel view alludes to plan universal channels that consider the whole worldwide store network and advertising channel. It perceives that to contend well universally, the organization should adequately structure and deal with a whole worldwide worth conveyance arrange. Planning worldwide channels that consider the whole worldwide production network and showcasing channel, manufacturing a powerful worldwide worth conveyance arrange. Structuring universal channels that consider the whole worldwide store network and promoting channel, producing a compelling worldwide worth conveyance organize.

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