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What is Cognitive Dissonance in Organizational Behavior? PDF | Download eBooks

Learn Cognitive Dissonance definition in organizational behavior with explanation to study “What is Cognitive Dissonance”. Study cognitive dissonance explanation with organizational behavior terms to review organizational behavior course for online MBA programs.

Cognitive Dissonance Definition

  • Any incompatibility between two or more attitudes or between behavior and attitudes.

    Organizational Behavior by Stephen P. Robbins, Timothy A. Judge



Cognitive Dissonance Explanation

In the field of brain science, subjective discord is the psychological distress (mental pressure) experienced by an individual who holds at least two conflicting convictions, thoughts, or qualities. This inconvenience is activated by a circumstance in which an individual's conviction conflicts with new proof seen by the individual. At the point when gone up against with realities that negate convictions, standards, and qualities, individuals will attempt to figure out how to determine the logical inconsistency to lessen their uneasiness. Intellectual cacophony hypothesis recommends that individuals look for mental consistency between their desires forever and the existential truth of the world. To work by that desire for existential consistency, individuals ceaselessly lessen their psychological discord so as to adjust their insights (impression of the world) with their activities. The creation and foundation of mental consistency permits the individual harassed with intellectual disharmony to decrease mental worry by activities that diminish the size of the discord, acknowledged either by changing with or by advocating against or by being unconcerned with the existential inconsistency that is inciting the psychological pressure.

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