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What is Concept Generation in Supply Chain Management? PDF | Download eBooks

Learn Concept Generation definition in supply chain management with explanation to study “What is Concept Generation”. Study concept generation explanation with SCM terms to review supply chain management course for online MBA programs.

Concept Generation Definition

  • A stage in the product and service design process that formalizes the underlying idea behind a product or service.

    Operations Management by Nigel Slack, Alistair Brandon-Jones, Robert Johnston

Concept Generation Explanation

Idea generation, which is the point at which an item advancement group thinks of the thoughts, is the most basic advance in the building configuration process - without it, there is no plan. An idea can be characterized as both a "surmised portrayal of the innovation, working standards, and type of the item" just as a "brief depiction of how the item will fulfill client needs". Idea age is a method that starts with a lot of client needs and target particulars and results in a variety of item idea structure choices from which a last plan will be chosen. This progression requires a more conceptual style of speculation than maybe most specialists are utilized to. Idea age, getting the thoughts, is the most basic advance in the building configuration process. Beginning with a lot of client needs and target details, the procedure finishes up with a variety of item choices from which a last structure is chosen.

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