Differentiation Definition and Explanation PDF | Download eBooks
Learn Differentiation definition in supply chain management with explanation to study “What is Differentiation”. Study differentiation explanation with SCM terms to review supply chain management course for online MBA programs.
Differentiation Definition:
Distinguishing the offerings of an organization in a way that the customer perceives as adding value.
Operations Management: Sustainability and Supply Chain Management by Jay Heizer, Barry Render, Chuck Munson
Differentiation Explanation:
Differentiation process used by the firms to differentiate from others by providing some unique kind of product. Those organizations that have strong differentiation strategies generate more value for customers. Consumer chooses one brand over other which identifies the qualities which are set by the firm to drive customer's choice. Differentiation can be done through packaging, promotion of product or by adding some unique features such as Apple. The main purpose of product differentiation is to divert the customer attention towards their own product.
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