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What is Focus Group in Supply Chain Management? PDF | Download eBooks

Learn Focus Group definition in supply chain management with explanation to study “What is Focus Group”. Study focus group explanation with SCM terms to review supply chain management course for online MBA programs.

Focus Group Definition:

  • A group of potential product or service users, chosen to be typical of its target market who are formed to test their reaction to alternative designs.

    Operations Management by Nigel Slack, Alistair Brandon-Jones, Robert Johnston



Focus Group Explanation:

A center gathering is a little, yet demographically differing gathering of individuals and whose responses are contemplated particularly in statistical surveying or political examination in guided or open discourses about another item or another thing to decide the responses that can be normal from a bigger populace. It is a type of subjective research comprising of meetings in which a gathering of individuals are gotten some information about their discernments, feelings, convictions, and frames of mind towards an item, administration, idea, commercial, thought, or bundling. Inquiries are posed in an intelligent gathering liberating where members are to converse with other gathering individuals. During this procedure, the analyst either takes notes or records the crucial focuses the person in question is getting from the gathering. Specialists should choose individuals from the center gathering cautiously for compelling and legitimate reactions.

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