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What is Mass customization in Supply Chain Management? PDF | Download eBooks

Learn Mass Customization definition in supply chain management with explanation to study “What is Mass customization”. Study mass customization explanation with SCM terms to review supply chain management course for online MBA programs.

Mass Customization Definitions

  1. Rapid, low-cost production that caters to constantly changing unique customer desires.

    Operations Management: Sustainability and Supply Chain Management by Jay Heizer, Barry Render, Chuck Munson



  2. Ability to produce products or services in high volume, yet vary their specification to the needs of individual customers or types of customer.

    Operations Management by Nigel Slack, Alistair Brandon-Jones, Robert Johnston



Mass Customization Explanation

Mass customization is the new wilderness in business for both assembling and administration enterprises. At its center is a gigantic increment in assortment and customization without a comparing increment in expenses. At its point of confinement, it is the large scale manufacturing of independently tweaked products and enterprises. Getting it done, it gives vital preferred position and financial esteem.

Mass Customization Explanation

Mass customization is the way toward conveying wide-advertise products and enterprises which are altered to fulfill a particular client's need. Mass customization is a showcasing and assembling system which consolidates the adaptability and personalization of uniquely designed items with the low unit expenses related with large scale manufacturing. Different names for mass customization incorporate specially made or worked to-arrange. Mass customization enables a client to structure certain highlights of an item while as yet keeping costs nearer to that of mass-delivered items. At times, the segments of the item are secluded. This adaptability enables the customer to blend and-match choices to make a semi-custom last item. Mass customization may apply to numerous fields, yet many associate it to the retail business. Programming makers may utilize this strategy to incorporate programming based item designs which empower end clients to include or change explicit elements of a center item. Indeed, even the budgetary administrations industry grasps mass customization through the development of autonomous, charge just warning firms.

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