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What is Quality function deployment (QFD) in Supply Chain Management? PDF | Download eBooks

Learn Quality Function Deployment (QFD) definition in supply chain management with explanation to study “What is Quality function deployment (QFD)”. Study quality function deployment (qfd) explanation with SCM terms to review supply chain management course for online MBA programs.

Quality Function Deployment (QFD) Definitions

  1. A process for determining customer requirements (customer "wants") and translating them into the attributes (the "how's") that each functional area can understand and act on.

    Operations Management: Sustainability and Supply Chain Management by Jay Heizer, Barry Render, Chuck Munson

  2. A technique used to ensure that the eventual design of a product or service actually meets the needs of its customers (sometimes called 'house of quality').

    Operations Management by Nigel Slack, Alistair Brandon-Jones, Robert Johnston

Quality Function Deployment (QFD) Explanation

With the increase customer awareness, they tried to choose those products which give them value or quality. QFD is the process used by the firms that defines the consumer requirements and then convert them into the products that can fulfil the requirements by using engineering specifications. It is used to define the consumer needs and wants and how to fulfil them.

Quality Function Deployment (QFD) Explanation

The normal purchaser today has a large number of alternatives accessible to choose from for comparative items and administrations. Most purchasers make their determination dependent on a general impression of value or worth. Shoppers commonly need "the most value for their money". So as to stay focused, associations must figure out what is driving the shopper's view of significant worth or quality in an item or administration. They should characterize which attributes of the items, for example, dependability, styling or execution structure the client's impression of value and worth. Numerous effective associations accumulate and incorporate the Voice of the Customer (VOC) into the structure and assembling of their items. They effectively plan quality and client saw an incentive into their items and administrations. These organizations are using an organized procedure to characterize their client's needs and needs and changing them into explicit item structures and procedure intends to deliver items that fulfill the client's needs. The procedure or instrument they are utilizing is called Quality Function Deployment.

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