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SERVQUAL Definition and Explanation PDF | Download eBooks

Learn SERVQUAL definition in supply chain management with explanation to study “What is SERVQUAL”. Study servqual explanation with SCM terms to review supply chain management course for online MBA programs.

SERVQUAL Definition:

SERVQUAL Explanation:

Research instrument used by the firms to cater customer expectations and their perceptions regarding the product that represent the quality of product and service. It is considered as the main dominant in measuring the quality service with the help of questionnaires and measurement scales.

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