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Transnational Strategy Definition and Explanation PDF | Download eBooks

Learn Transnational Strategy definition in supply chain management with explanation to study “What is Transnational Strategy”. Study transnational strategy explanation with SCM terms to review supply chain management course for online MBA programs.

Transnational Strategy Definition:

Transnational Strategy Explanation:

It is different from the global strategy in such a way it produce goods according to the culture of each country. So, they first study the markets of different countries and the launch their products by considering their societal and cultural differences. For example if a US based company wants to start business in Mexico it must be consider the environment of that city.

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