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Voice of Customer Definition and Explanation PDF | Download eBooks

Learn Voice of Customer definition in supply chain management with explanation to study “What is Voice of the Customer”. Study voice of customer explanation with SCM terms to review supply chain management course for online MBA programs.

Voice of Customer Definition:

  • Capturing a customer's requirements, expectations and perceptions and using them as improvement targets within an operation.

    Operations Management by Nigel Slack, Alistair Brandon-Jones, Robert Johnston



Voice of Customer Explanation:

Voice of the Customer (VoC) is a term that depicts your client's input about their encounters with and desires for your items or administrations. It centers around client needs, desires, understandings, and item improvement. VoC projects have picked up footing throughout the years and are quickly developing portions of a center business procedure for associations. They work astoundingly well for brands as clients request more straightforward commitment with a firm and in light of the fact that catching and following up on client input is basic to understanding a prospect's mind boggling basic leadership process. Client saw quality or more normal client administration have been demonstrated consistently to lead drivers of business achievement. At the point when your clients share their voice progressively with your association, they anticipate that you should tune in, act and report back to them on advancement.

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