As an Amazon Associate I earn from qualifying purchases.

What is BCG Matrix in Strategic Management? PDF | Download eBooks

Learn BCG Matrix definition in strategic management with explanation to study “What is BCG Matrix”. Study bcg matrix explanation with strategic management terms to review strategic management course for online MBA programs.

BCG Matrix Definition

  • A strategy tool that guides resource allocation decisions on the basis of market share and growth rate of SBUs.

    Management by Stephen P. Robbins, Mary A. Coulter



BCG Matrix Explanation

BCG network (or development share lattice) is a corporate arranging apparatus, which is utilized to depict association's image portfolio or SBUs on a quadrant along relative piece of the pie hub (level pivot) and speed of market development (vertical hub) hub. BCG grid is a structure made by Boston Consulting Group to assess the vital position of the business brand portfolio and its potential. It arranges business portfolio into four classes dependent on industry engaging quality (development pace of that industry) and focused position (relative piece of the pie). These two measurements uncover likely benefit of the business portfolio regarding money expected to help that unit and money created by it. The universally useful of the examination is to help comprehend, which brands the firm ought to put resources into and which ones ought to be stripped.

Keep Learning Strategic Management Explanations

What is Downsizing?

Downsizing is the changeless decrease of an organization's work power through the end of ineffective laborers or divisions. Cutting back ...

What is Planning?

Planning is the way toward considering the exercises required to accomplish an ideal objective. It is the most importantly movement ...

What is Ownership Concentration?

Concentrated Ownership basically alludes to the situation where larger part of offers are held by couple of proprietors. Further, if ...

What is Board Representatives?

A directorate (B of D) is a gathering of people chosen to speak to investors. A board's command is to ...

What is Ethnicity?

Ethnicity is normally an acquired status dependent on the general public in which one lives. Participation of an ethnic gathering ...

What is Management by Objectives (MBO)?

The management by objective (MBO) is a vital administration model that intends to improve the presentation of an association by ...