What is BCG Matrix in Strategic Management? PDF Book

Learn BCG Matrix definition in strategic management with explanation to study “What is BCG Matrix”. Study bcg matrix explanation with strategic management terms to review strategic management course for online MBA programs.

BCG Matrix Definition

  • A strategy tool that guides resource allocation decisions on the basis of market share and growth rate of SBUs.

    Management by Stephen P. Robbins, Mary A. Coulter



BCG Matrix Explanation

BCG network (or development share lattice) is a corporate arranging apparatus, which is utilized to depict association's image portfolio or SBUs on a quadrant along relative piece of the pie hub (level pivot) and speed of market development (vertical hub) hub. BCG grid is a structure made by Boston Consulting Group to assess the vital position of the business brand portfolio and its potential. It arranges business portfolio into four classes dependent on industry engaging quality (development pace of that industry) and focused position (relative piece of the pie). These two measurements uncover likely benefit of the business portfolio regarding money expected to help that unit and money created by it. The universally useful of the examination is to help comprehend, which brands the firm ought to put resources into and which ones ought to be stripped.

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