What is Aesthetics in Total Quality Management?

Learn Aesthetics definition in total quality management with explanation to study “What is Aesthetics”. Study aesthetics explanation with TQM terms to review total quality management course for online MBA programs.

Aesthetics Definitions

  1. Aesthetics is defined as a dimension of quality that refers to subjective sensory characteristics such as taste, sound, look, and smell.

    Managing Quality: Integrating the Supply Chain by S. Thomas Foster



  2. Aesthetics is the visual appeal of the product, often taking into account factors such as style,color,shape,packaging alternatives,tactile characteristics, and other sensory features.

    Introduction to Statistical Quality Control by Douglas C. Montgomery



Aesthetics Explanation

While defining quality, several dimensions are considered. One of them is aesthetics which takes into account the visual and sensory characteristics of a product. This dimension shows how beautiful a product is to look at, how good it smells or how delicious it is. To some people, a good quality product is the one with good aesthetics. For example, going to a restaurant to dine in, a customer would prefer the one with scrumptious food or a beautifully designed car model would be favored by customers as a product with better looking design is considered a high quality product.

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