What is Annuity Relationship in Total Quality Management? PDF Book

Learn Annuity Relationship definition in total quality management with explanation to study “What is Annuity Relationship”. Study annuity relationship explanation with TQM terms to review total quality management course for online MBA programs.

Annuity Relationship Definition

Annuity Relationship Explanation

When designing and selling products or providing services, the latest trend is that employees of operation and marketing work together. The view of customers is different for both operations and marketing. Operations consider the satisfaction of a large customer base with a product which will reduce costs of operations. However, marketing views the income from all the customers equally important. It is therefore important to focus on a specific group of customers that usually provide a lot of profit to the organization. For this reason, annuity relationship must be developed which means focusing on some key customers of the business which tend to provide long-term income to the organization.

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