Assurance Definition and Explanation PDF | Download eBooks
Learn Assurance definition in total quality management with explanation to study “What is Assurance”. Study assurance explanation with TQM terms to review total quality management course for online MBA programs.
Assurance refers to the knowledge and courtesy of employees and their ability to inspire trust and confidence.
Managing Quality: Integrating the Supply Chain by S. Thomas Foster
Assurance is a service quality dimension that involves ability of an employee or service provider to instil confidence in the customers through his/her work. While providing service, it is important to understand the mind set of customers. The customers usually select those providers who they trust. To provide a high quality service, it is important to gain the confidence and trust of customers. For example, a person would select a barber with whom his experience was good in past. He would never go to someone who is either not expert in his work or has given him a bad haircut previously.
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