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What is Closeness to Customers in Total Quality Management? PDF | Download eBooks

Learn Closeness to Customers definition in total quality management with explanation to study “What is Closeness to Customers”. Study closeness to customers explanation with TQM terms to review total quality management course for online MBA programs.

Closeness to Customers Definition

Closeness to Customers Explanation

As the new concept of marketing in specific and business in general is focused mainly on customers, so understanding customers' needs and preferences is very important. An organization's employees should be close to their customers in order to identify what they want, how they want it and what will satisfy them. For this reason, an organization must gather data of its customers and incorporate it into its products and services. An organization that is close to its customers introduce products or services according to the customers' preferences that make the customers drift away from the competitors. Organizations close to its customers, experiences customer loyalty which is the basis of customer retention that increase a firm's profitability.

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