Products we built, launched and still run.

The challenge

Students preparing for very different exams (a Class 7 science test, a Cambridge O Level, an MCAT, an MBA course) share one need: large volumes of accurate, topic-organised practice with instant feedback. Serving that need means publishing and maintaining tens of thousands of questions, each tied to a specific board, grade, chapter and topic, and making every one of them discoverable through search.

Doing this with a hand-built CMS breaks quickly. Content becomes inconsistent, pages become slow, and search engines struggle to understand the structure. We needed a system where a single, well-structured content source could drive two differently positioned websites and, later, the apps and e-books.

What we built

Two platforms from one content model. MCQsLearn.com targets secondary, college, university and professional learners; MCQLearn.com is purpose-built for Class 6 to 10 with a simpler, teal, younger-feeling interface. Both are generated from the same question bank, tagged by level → course → chapter → topic, so a correction in one place propagates everywhere.

Structured, crawlable pages at scale. Every course, chapter, topic and quiz has its own semantic URL with clean HTML, descriptive headings and metadata. Cross-links between related topics, e-books and apps are generated automatically. This architecture, not paid acquisition, is how the sites reach students in 150+ countries.

Quiz engine. Topic-wise quizzes with answer explanations, chapter tests and mock tests run client-side for speed, with attempts tracked for returning learners. The same engine logic was later ported to the mobile apps.

Monetisation without hurting learning. Ad placement is kept away from the question area, and every page funnels to the matching PDF e-book, paperback and app download, turning free traffic into product revenue.

Outcome

• 85,000+ questions live across 110+ courses, maintained by a small content team
• Class 6 → postgraduate coverage including O/A Level, SAT, MCAT, BBA, MBA, BSCS and engineering
• Organic-first growth search is the primary acquisition channel for both sites
• One content source feeding two websites, 55 apps and 98 e-books

The challenge

A large share of students still prefer to study from a book, on a tablet, as a PDF, or in print. But producing a hundred books by hand is impossible for a small team, and a hand-made book goes stale the moment the underlying content improves. The question was whether publishing could be treated as a build output rather than a separate project.

What we built

Content-to-book pipeline. Each title is defined by a course and a format (MCQs with answers, quiz questions with answer key, or short notes). The pipeline pulls the relevant questions, chapters and explanations from the shared bank, lays them out with consistent typography, generates the table of contents and index, and produces print-ready and store-ready files.

Generated cover system. Covers follow one template (series label, title, subtitle, author) with a colour family per subject area (green for biological sciences, brown for computer science, gold for engineering, purple for business, red and blue for school and Cambridge courses). Consistency makes the series instantly recognisable in store search results.

Multi-channel distribution. The same source renders to EPUB for Apple Books and Google Play Books, to PDF for direct download from the websites, and to paperback layouts. Every book links back to its course page and app, and every course page links to its book.

Catalogue operations. Metadata, descriptions, keywords and pricing are generated with the files, so a new title can be submitted within hours of the content being approved.

Outcome

• 98 titles on Apple Books, with parallel distribution on Google Play Books and as PDFs
• Three formats MCQ books, quiz books and short notes from one source of truth
• Hours, not weeks from content approval to store submission
• Biology to PHP school, Cambridge, university, business, engineering and programming titles